Privacy Policy

1. Introduction

This privacy policy (“Privacy Policy” or “Policy”) explains how Top Film and its subsidiaries and affiliates, which are set forth below process information on our websites, our digital applications, online stores for PMC events, or in connection with subscriptions (online and offline) for Top Film sites and publications (the “Publications”) that are linked to or contain the URL for this Privacy Policy (all of the foregoing, collectively, “Services”) and that Top Film may collect offline or from third parties. Certain third-party subscription pages for Publications and other third-party sites or apps where we collect information are considered “Services” when linked to this Privacy Policy, but this Policy does not otherwise apply to other information collected through the third party website(s). By using the Services, you acknowledge you have read and understand this Privacy Policy.  If you do not agree to the Terms of Use and this Privacy Policy, you must discontinue using the Services.

2. The Information We Collect

We obtain information from or about you in connection with our Services. The information we collect and the purposes for which we use depends on the specific Services and how you interact with PMC. For example, we collect the information you provide when you enter a contest, complete a survey, participate in a reader panel, register for a part of our Services or an event, make a purchase, request a refund, participate in our social networking features, subscribe to our Publications, or send us an email or feedback. If you post material to any forums or our social networking features or other community boards offered on our Services, such materials will be collected and some information, including your posted pseudonym, may be publicly available for others to view.  

3. How We Use the Information We Collect

Depending on the Services you use and how you use them, we, or Our service providers, may use your information to:

Provide the Services you request, including to maintain and service your account, by:

  • Processing and fulfilling your transactions

  • Maintaining and servicing your account

  • Sending communications that you have requested

  • Administering your entries into sweepstakes, contests, promotions, or surveys

  • Providing community features and post your content

Depending on the Services you use and how you use them, we, or Our service providers, may use your information to;

Communicate with You & Provide Customer Service to Provide the Services, including through:

  • Transactional or service communications, such as to notify you when you have won one of our contests or sweepstakes or other promotions, when we make changes to subscriber agreements, to send you an email newsletter, process refund requests, or to contact you about your account

  • Responses to your requests for information

  • Customer service and technical support

Personalize your experience to Provide the Services, by:

  • Customizing certain features of the Services

  • Delivering relevant content and to provide you with an enhanced experience based on your activities and interests

  • Sending you personalized newsletters, surveys, and information about products, services and promotions offered by us, our partners, and other organizations with which we work

  • Customizing the advertising on the Services based on your activities and interests

  • Creating and updating inferences about you and audience segments that can be used for targeted advertising and marketing on the Services, third party services and platforms, and mobile apps

  • Conducting cross-device tracking by using information such as IP addresses and unique mobile device identifiers to identify the same unique users across multiple browsers or devices (such as smartphones or tablets), in order to save your preferences across devices and analyze usage of the Service

  • Use inferences about your preferences and interests for any and all of the above purposes

Republish Information You Provide on the Services, by:

  • Pursuant to our Terms of Use, using and editing information submitted by you in response to opportunities provided on the Services, which you provide to us through emails, blogs, forums, in response to polls, or through any other user generated submission, for editorial purposes, including without limitation in our Editorial Content, including your name, likeness, photograph, and biographical information you provide, with or without attribution, including publication in the Publications, and in trade media, and advertising

Improve the Services and develop new services, by:

  • Engaging in analysis, research, and reports to better understand how you use the Services, so we can improve them and develop new services

Our Marketing and Third-Party Marketing and Advertising Purposes, by:

  • Sending you newsletters, promotional emails, surveys and information about products, services and promotions offered by us, our partners, and other organizations with which we work

  • Customizing content and advertising that we or our third-party partners deliver on the Services (e.g., targeted third-party advertising)

  • Creating and updating inferences about you and audience segments that can be used for targeted advertising and marketing on the Services, third party services and platforms, and mobile apps

  • We may combine the information we collect about you, including from third parties, and conduct cross-device tracking for the marketing and advertising purposes above

Bug detection and error reporting, including to understand and resolve technical issues, app crashes and other issues being reported

Audit consumer interactions on the Services including to measure the placement, frequency, efficacy and compliance of advertising and ad impressions

Security, Fraud, and Legal Compliance, including by detecting, protecting against, and prosecuting security incidents, fraud, and illegal activity including to:

  • Monitor, prevent, and detect fraud, such as through verifying your identity

  • Combat spam or other malware or security risks

  • Monitor, enforce, and improve the security of our Services

  • Comply with any applicable procedures, laws, and regulations, subpoenas, governmental requests or legal process, or in connection with a legal investigation, if in our good faith opinion such is required or permitted by law

  • Establish, exercise, or defend our legal rights (e.g., to enforce compliance with our Terms of Use, Privacy Policies, or other contracts or legal rights)

  • Protect or defend our Services, users, or others

Aggregate and/or De-Identified Information. We may aggregate or anonymize information and/or de-identify any information collected through the Services so that such information can no longer reasonably be linked to you or your device (such information, “Aggregate/De-Identified Information”). We may use and disclose this Aggregate/De-Identified Information for any purpose permitted under the law.

  • For our Editorial Activities.

  • To license Editorial Content for our legitimate business purposes.

4. How We Disclose the Information Collected

Top Film may disclose information collected from and about you on the Services to other companies or individuals as set forth below:

Other Individuals, Services, and Partners at Your Request. We will disclose your information to other individuals and services at your request.

  • Third Party Contests and Promotions Providers. If you enter a contest or sweepstakes sponsored by a third party, the information you provide via the contest or sweepstakes may be disclosed to that third party for their use subject to their own policies.

  • Third Party Partners to Provide Co-Branded Products and Services. From time to time, we partner with a retailer or other third party to offer products, services, subscriptions, events and summits, and other applications on a co-branded or cross-promotional basis. The information you provide in connection with Co-Branded Areas may be collected directly by, or disclosed by Top Film to, the third party, as well as with any participating sponsors or advertisers of such Co-Branded Areas. These third parties will use your information in accordance with their own privacy policy.

  • For Marketing Purposes. We may disclose your information to third parties whose offerings may interest you such as other marketers, magazine publishers, retailers, participatory databases, event sponsors and non-profit organizations. This includes licensing information about your interests and activities, and marketing segments created with such data, which we may disclose to third parties for their marketing purposes.

5. Legal Grounds for Using (Processing) Your Information

Under the law of certain jurisdictions, such as the European Union, the UK, and Brazil, our legal basis for collecting and using the information described above will depend on the information concerned and the context in which we collect it. We collect information from you:

  • Where we need it to perform our contract with you (i.e. our Terms of Service) in order to provide the Services you request;

  • Where the processing is in our legitimate interests (provided that these aren’t overridden by your interests or rights) to secure our Services, prevent misuse, and fraud, and resolve technical issues; respond to your requests for information and provide you with more effective and efficient customer service; contact you regarding the Services, as well as surveys, promotions, special events, and other subjects that we think may be of interest to you (in accordance with applicable legal requirements); better understand your interests and improve our Services; personalize the Services; conduct internal business operations in support of our Services, such as auditing, sales and marketing, analytics, and research and development; and establish, exercise, or defend our legal rights;

  • Where we have obtained your consent to send you marketing and other commercial communications and use non-strictly necessary cookies where local law requires such consent for such marketing and cookies (please note these requirements vary by jurisdiction and not all jurisdictions require consent for such uses) or use your information as set forth in a release or in connection with a consent;

  • To comply with our legal obligations; or

  • To protect the vital interests of a person, such as their life or physical or mental well being.

  • For our Editorial Activities, including, on the basis of consent, legitimate interest and/or to exercise the rights of freedom of expression and information.

6. Your Rights & Your Choices

A. Marketing Choices

  • Email. If you want to stop receiving promotional e-mails from us (which we send pursuant to applicable law), click on the “unsubscribe” link in any promotional email from us. Please note that once we receive your request, it may take an additional period of time for your opt-out to become effective. We may still send you transactional communications such as receipts or updates to this Privacy Policy or our Terms of Service.

  • SMS Text Communications. You may opt-out of SMS messages from us (which we send pursuant to applicable law) by following the instructions provided in the message or by texting back STOP to the number we send the text from for that particular SMS message. When we receive an opt-out message from you for SMS messages, we may send a message confirming our receipt of your opt-out.

B. Cookies

You may have the ability to accept or decline (or opt out of) certain cookies for analytics & targeted advertising on our Services depending on your jurisdiction. Some analytics providers we partner with may provide specific opt-out mechanisms. For example, to prevent Google Analytics from using your information for analytics, please see the Google Analytics Opt-out Browser Add-on. You may choose whether to receive some forms of targeted advertising from many ad networks, audience segment providers, ad serving vendors, and other service providers by visiting websites operated by the Network Advertising Initiative and Digital Advertising Alliance or if you are a user in the European Economic Area, Your Online Choices. Many mobile devices allow you to opt-out of targeted advertising for mobile apps using the settings within the mobile app or your mobile device. For more information, please check your mobile settings. You can also manage your preferences regarding our cookie-based advertising, in the “Cookie Management” section in our Cookie Notice below. Please note that if you exercise the opt out choices above, you will still see advertising when you use the Services, but it will not be tailored to you based on your online behavior over time.

7. Retention of Your Information

We keep your information for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws.

8. Cookies and Other Tracking Technologies

We use and allow certain other companies to use certain tracking technologies, including cookies, web beacons, and other similar technologies (collectively, “Cookies”) on the Services. To see an explanation of what these technologies are and why we use them, as well as your rights to control our use of them please see our  cookie notice (“Cookie Notice”). We endeavor to adhere to the Digital Advertising Alliance’s (DAA) self-regulatory principles governing interest-based advertising.

9. Links to Third Party Sites

When you are on the Services, you may be directed to other websites that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties. If you access a third-party website from the Services, you do so at your own risk, and you understand that this Privacy Policy does not apply to your use of such websites.

10. Security

We implement appropriate administrative, technical and security safeguards to help prevent unauthorized access, use, or disclosure of the information we collect. However, no systems can be completely secure. Therefore, while PMC uses reasonable efforts to protect your information, PMC cannot guarantee its absolute security, and your use of the Services indicates your agreement to assume this risk.

11. Disputes; No Rights of Third Parties

If you choose to access the Services, subscribe to our Publications or use any of our Services, any dispute over privacy is subject to our usage, including limitations on damages, resolution of disputes by binding arbitration, and application of the laws of the United States, and the State of New York. This Privacy Policy does not create rights enforceable by third parties.