Warner Bros.' period horror film ‘Sinners,’ directed, written, and produced by Ryan Coogler, is showing strong potential with a projected opening of over $40 million on a $90 million production budget. The movie is set to premiere on April 18, during the Easter weekend.

Industry experts suggest that Warner Bros. might increase the film’s opening figures as the holiday weekend approaches, a period traditionally successful for the studio with releases like ‘Ready Player One,’ ‘Clash of the Titans,’ and ‘Godzilla x Kong: The New Empire’ ($80M opening).

While some tracking services estimate the opening weekend in the low $30 millions, Warner Bros.' promotional efforts will begin rolling in on April 2 and could spin a more positive affect on sales.

Advance tickets for the 70MM screenings of ‘Sinners’ recently went on sale, as the promotional tour is in full swing. The cast has already conducted junkets Mexico City and London.

Echoing a deal similar to Sony's with Quentin Tarantino for ‘Once Upon a Time in Hollywood,’ Warner Bros. executives Michael De Luca and Pam Abdy have secured a 25-year license for ‘Sinners,’ with rights returning to Coogler thereafter. This strategy aims to attract top-tier directorial talent to the studio following Christopher Nolan’s move to Universal for ‘Oppenheimer’ and ‘The Odyssey.’

Set in the 1930s in the Jim Crow-era Southern U.S., ‘Sinners’ features Michael B. Jordan in a challenging dual role as twin brothers who confront an ominous threat upon returning to their hometown.

The film’s production team includes Ryan Coogler, Zinzi Coogler, and Sev Ohanian, with Ludwig Goransson, a two-time Oscar-winning composer, Rebecca Cho, and Will Greenfield serving as executive producers.

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